Nü is a portable personal nutritionist leased through the NHS (The United Kingdom's National Health Service) that uses an intelligent system and RFID technology to encourage expecting mothers in the lower income bracket to eat healthily.
Mothers can use the handheld device to scan grocery items and learn their nutritional values as well as the amount they should consume per meal weekly. The baby’s growth and the effects of foods are reflected through a lively and friendly interface. By using the mother’s BMI, current stage in pregnancy and pre-existing health conditions, Nü is able to intelligently create weekly shopping lists tailored to her specific nutritional needs. The integrated system allows Nü to give smart reminders and snack suggestions based off of the mother’s eating history. Mothers can also join the online Nü community where they can share and discover meal tips and experiences. Built into the back of the handset is a detachable RFID sensor which turns any smartphone into a second device, allowing user’s in higher income brackets to use both the Nü handheld and the Nü mobile app.