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모아 MOA
       
     
모아 MOA

As Seoul rapidly modernizes, the city's dwellers feel that they are losing their connection with tradition. Dongdaemun Market is a cultural epicenter of Seoul, unchanged since pre-war times. Where is the opportunity to bring more revenue into Dongdaemun while reconnecting residents with their city?

Opportunity: Ddak-Ji 딱지 is based on a schoolyard game that is known to all Koreans and has been played for decades. Rectangular pieces of paper are folded to create thick playing pieces (also called Ddak-Ji’s).

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IMG_0794.JPG
       
     
       
     
IMG_0654.jpg
       
     
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IMG_0603.jpg
       
     
IMG_0600.jpg
       
     
Stakeholders.jpg
       
     
IMG_0841.JPG
       
     
DDAKJIdesigntogether.jpg
       
     
P3270573.jpg