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모아 MOA
모아 MOA
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모아 MOA
모아 MOAAs Seoul rapidly modernizes, the city's dwellers feel that they are losing their connection with tradition. Dongdaemun Market is a cultural epicenter of Seoul, unchanged since pre-war times. Where is the opportunity to bring more revenue into Dongdaemun while reconnecting residents with their city?Opportunity: Ddak-Ji 딱지 is based on a schoolyard game that is known to all Koreans and has been played for decades. Rectangular pieces of paper are folded to create thick playing pieces (also called Ddak-Ji’s).
P2250528EDIT.jpg
P3240554.JPG
IMG_0794.JPG
IMG_0654.jpg
IMG_0695.JPG
IMG_0603.jpg
IMG_0600.jpg
Stakeholders.jpg
IMG_0841.JPG
DDAKJIdesigntogether.jpg
P3270573.jpg
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