Philips-Vitabreath.jpg
Philips Vitabreath
Philips Vitabreath
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Philips-Vitabreath.jpg
Philips Vitabreath
Philips VitabreathDuring my time at Philips I worked on a range of products. One of them was the form and function of the Philips Vitabreath.The design brief:•Develop a form and interaction aligned with the needs of COPD patients and the Philips design language• Ensure that the design is developed for the range of capabilities possessed by people with COPD, including simple and clear user interactions.The design challenge:Bring this innovative product from research to market in an accelerated 1 year effort, while ensuring the core needs of the COPD patients are met.The User Insights:A people-centered process, including exploratory and evaluative research with COPD patients in multiple contexts of use informed the product design to balance the core needs of COPD patients in treating the single most important challenge reported, shortness of breath:1) Confidence· When you have COPD, everyday activities like putting away dishes, walking up steps, or stepping outside into cold or humid air can trigger severe shortness of breath, making it feel like you are drowning. Every activity requires a calculation of effort so that you don't trigger an event, and even then it is impossible to anticipate all triggers, like a strong perfume worn by someone passing by at the grocery store, or an especially long walk to the restroom at a restaurant. "I have to think of all sorts of things that normal breathers never have to think about." With the portable, handheld VitaBreath, people managing COPD can continue doing the things they love around the house and outside the home knowing that even if they encounter something that triggers shortness of breath, fast and reliable relief is close at hand.2) Freedom· Weighing less than a bottle of water, the portable and ergonomically designed VitaBreath can be with you wherever you need it. With a long-lasting rechargeable battery and no limitations on frequency of use like some pharmaceuticals, the device can relieve shortness of breath throughout the day and night. A durable, integrated carrying strap allows easy carrying whether bringing the laundry basket up the stairs or tending the garden outdoors.3) Discretion· The Philips design language of the VitaBreath brings contemporary, approachable aesthetics and interactions to a reliable medical device so it can fit in wherever you are. This critical aspect of the design allows people to keep their VitaBreath accessible instead of hidden away in a drawer, so quick relief from shortness of breath is never far away.The result:The dyspnea relief device is a first-of –its-kind healthcare product that provides relief from severe shortness of breath without relying on pharmaceuticals. The dyspnea relief device is a first-of –its-kind healthcare product that provides relief from severe shortness of breath without relying on pharmaceuticals.Target groups and benefit:The more than 200 million consumers who experience shortness of breath due to COPD. Consumers experiencing severe shortness of breath as a result of COPD will receive rapid relief without the use of pharmaceuticals, reducing the time they suffer and enabling users to confidently continue everyday activities.
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